MERTECH participated in the 17th WORLD OF TRADE KAZAKHSTAN Convention, an event that brought together over 100 companies from CIS countries. The convention is designed for distributors, retailers, FMCG suppliers, equipment manufacturers, and developers of retail automation technologies.
Event Format
The business program of the convention brings together international trade experts, major retailers and manufacturers, government representatives, and independent speakers. During the event, industry-relevant issues are discussed, goals for the next year are set, and collective decisions are made.
The Purchasing Center at the convention operates in a unique format. In a single hall, representatives of over 100 companies conduct negotiations simultaneously. 50% of the participants are from Kazakhstan, while the other 50% are from Russia and other CIS countries. Retailers and suppliers hold negotiations surrounded by shelves displaying product samples, creating an ideal setting for showcasing goods, including trade equipment.
Advantages of the Purchasing Center
- Strict participant selection – bringing together key market players.
- Pre-scheduled meetings – ensuring efficient time management.
- Comfortable negotiation environment – allowing for productive discussions.
- Direct product demonstrations – showcasing equipment in action.
- Quick deal-making – streamlining the decision-making process.
This format enables retailers to quickly procure the trade equipment they need. Manufacturers and suppliers can present their products, receive feedback, and establish new contracts.
MERTECH at the Convention
MERTECH highly appreciates the organization of the 17th WORLD OF TRADE KAZAKHSTAN Convention. The event provided an excellent opportunity to showcase our equipment, engage in productive negotiations, and establish new partnerships.
Our company highlighted the roundtable format as a particularly convenient way to interact with retailers and distributors. Our representatives received valuable feedback on MERTECH’s trade equipment, which will be taken into account when developing new models.
Future Plans
Participation in such events is not just about expanding business connections for MERTECH. It also allows us to better understand the needs of our clients. We plan to continue participating in industry exhibitions in Russia and CIS countries.
We will announce upcoming events in advance, so stay tuned to our news and take the opportunity to explore MERTECH products firsthand!