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In stock
Product code: R1G-100 Straight rail with double-sided adhesive tape MERTECH R1G-100, 1 m
1 800 ₸
Electronic price tags are small displays on the shelf that show the price and product information. They update from the management system, with no manual paper replacement. Electronic shelf labels (ESL) are used in supermarkets, pharmacies, electronics and fashion stores. MERTECH supplies Nova EPD price tags, HangLine TFT displays, base stations and shelf mounts across Kazakhstan.
How the ESL system works
The price list is stored in the store's inventory system. When a manager changes a price, the data goes to the base station, which updates the right tags on the sales floor over radio. Repricing the whole store takes minutes, and the shelf price always matches the price at the checkout. Nova tags with e-ink (EPD) screens use power only when the image changes, so the batteries last a long time.
Electronic price tags in the catalog
- Nova EPD price tags with screens from 1.54 to 7.5 inches in black, white, red and yellow. The ESL26 2.67″ model works in refrigerated cases and freezer zones.
- HangLine TFT displays, 10.1 and 15.6 inches: full-color screens for promo zones, showcases and shelf ends, single- or double-sided.
- Base stations that deliver data from the management system to the tags.
- Rails and mounts, 1–1.25 m long, for shelf installation, including double-sided tape options.
What the price tag shows
The screen fits the regular and promotional price, a loyalty card discount, item number, country of origin and a QR code linking to the product description. Content can change on a schedule, for example for evening discounts on fresh food.
Benefits for retailers
- Staff no longer spend hours printing and replacing paper price labels.
- No mismatch between the shelf and the receipt, fewer disputes with customers.
- Promotions and repricing go live in every store of the chain at once.
Buy electronic price tags in Kazakhstan
A launch kit includes tags in the sizes you need, a base station for the sales floor and mounts. We will help calculate the quantity for your floor space and layout and connect the tags to your management system. Prices are on the product pages, with delivery to Almaty, Astana and all of Kazakhstan.